The new technology age has changed the way the world consumes visual content forever! The thirst for commercial-free video -on-demand streaming services such as: Netflix, Amazon, Hulu have decreased the cost-effectiveness of traditional television commercial advertising while increasing the demand for product placement/integration. Why? Because product placement is  "unskippable" and "undeniably" the most effective way of authentically reaching consumers, especially the Millennial generation which has the highest spending power of all generations, $600 Billion.